Client
Work
Campaign strategy
Video and static materials
for multi channel-campaigns
Video and static materials
for multi channel-campaigns
A Campaign That Built Trust
Because parents don’t need more fear — they need trust, clarity, and protection for their children’s future.
The challenges we had to face:
Very low HPV vaccination rate in Bulgaria (~1%).
Worry around the vaccine’s safety and side effects results in distrust and hesitation.
Core barriers: lack of information and fear of the unknown.
The challenges we had to face:
The strategic approach we chose:
Build parental trust through education, transparency and accessibility.
Turn fear into action by reframing vaccination as protection of the future.
And the direction was simple
30-day campaign executed in two phases
Focus on HPV education and introducing the vaccine.
Encourage bookings and registrations.
ministry.of.health
ministry.of.health
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ministry.of.health
ministry.of.health
ministry.of.health
ministry.of.health
ministry.of.health
ministry.of.health
ministry.of.health
ministry.of.health
ministry.of.health
ministry.of.health
ministry.of.health
ministry.of.health
ministry.of.health
ministry.of.health
ministry.of.health
ministry.of.health
ministry.of.health
ministry.of.health
What about the conclusion?
By addressing parental concerns and highlighting accessibility, we positioned HPV vaccination as a clear and hopeful choice for protecting the next generation. Because investing in immunization means fewer diseases, less treatment and more lives saved.
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