The brand strategy — Finding OMAYA’s soul
We defined OMAYA’s positioning around a new idea
Livable Luxury
Instead of competing in crowded luxury codes, OMAYA introduces a new standard
Not about prestige. Not about noise. But aboutcomfort, serenity, and life onboard
Our strategic work gave OMAYA
Brand archetype
Tone of voice
Storytelling approach
The brand strategy — Finding OMAYA’s soul
Crafting the OMAYA Manifesto
OMAYA 50 is a vision of livable luxury and intelligent design.
But how do you convey a philosophy through words and images, especially for a product so rare and experiential? That was our challenge.
We began with a photo and video shoot, immersing ourselves in the yacht’s spaces and capturing the moments that make OMAYA 50 unique.
8 actors represented the diversity of future OMAYA owners and guests
3 intensive shooting days blended lifestyle moments with yacht details
Our focus was onatmosphere, emotion, and livability, highlighting the yacht as a space for real people, real experiences, and everyday luxury
By starting with thereal moments of life aboard OMAYA 50, we created a manifesto that feels relatable and inspiring, setting the stage for what comes next.
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The brand strategy — Finding OMAYA’s soul
The Website
How do you let people truly feel the yacht’s design, comfort, and livability without stepping on board?
Through an immersive digital experience rather than a static showcase.
The goal was to let visitors explore the yacht, understand its unique layout, and feel what life onboard could be like, as if they were walking through it themselves.
The journey begins by entering the experience and immediately inviting visitors to step inside.
Through 360° views and scroll-based navigation, every deck, cabin, and social space unfolds naturally.
Details of design, functionality, and comfort are integrated seamlessly, so visitors discover the yacht as a living space.
The OMAYA 50 website became a virtual boarding experience, letting people connect with the yacht and understand its next-generation design from anywhere in the world.
The aftermath
Capturing OMAYA 50 Debut at Cannes Yachting Festival
We had the opportunity to support OMAYA Yachts during the world premiere of their next-gen power catamaran,OMAYA 50, at theCannes Yachting Festival.
Our team documented every moment, blending lifestyle, brand presence, and cinematic storytelling, while also showcasing the yacht’s debut to the world.
OMAYA 50 went on to win the Catamaran Revelation award at the 2025 World Yacht Trophies, marking a milestone for the brand and a highlight of our collaboration.
